The Electric Commentary

Friday, August 05, 2005

Can we get these guys a copy of A Clockwork Orange?

Right now. Just look what they're up to:

In a paper published today in the Proceedings of the National Academy of Sciences, the team said it successfully turned people off strawberry ice cream and, in earlier studies, it had done the same with pickles and hard-boiled eggs — in each case by manipulating the subjects to believe that the foods made them sick when they were children.

The scientists say they have also successfully implanted positive opinions about asparagus by convincing subjects that they once loved the vegetable.

A tip of the cap to Will Saletan's always excellent News from Science and Technology.


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