The Electric Commentary

Thursday, August 18, 2005

Remember when they still made candy cigarettes?

Man, were those tasty.

OK, so they actually tasted like sugar coated chalk, but I always took a certain glee in the sheer perversity of such a candy. I always thought that Gummy-Joints and Heroin S'mores (melt the chocolate in a spoon, poor into syringe shaped graham cracker) would be right around the corner. I should have figured that Heroin S'mores would be over the line. I mean, we can't be encouraging kids to play with fire like that.

Anyway, if you're looking for kid-safe products shaped like adult vices these days, you may have some problems finding them. Fortunately, Japan has the answer:

SAGA (Kyodo) Kidsbeer, a nonalcoholic brew aimed at children, is catching on with young drinkers and is posting monthly shipments of 75,000 bottles, according to maker Tomomasu Co.

The beverage, one of whose ingredients is the Latin American plant guarana, sells for around 380 yen per 330-milliliter bottle. The bottles themselves are colored brown to make the drink look even more like its more potent counterpart, the company said.

The drink started out as Guarana, a cola beverage that used to be sold at the Shitamachi-ya restaurant in Fukuoka, run by 39-year-old Yuichi Asaba.

Asaba renamed the sweet carbonated drink Kidsbeer, a move that made it an instant hit.


And don't miss the slogan:

"Even kids cannot stand life unless they have a drink."


(Hat tip, Julian Sanchez)

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